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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Download or Read online Hospitality Marketing Management by Robert D. Reid eBook includes PDF, ePub, Mobi and Kindle version. Please subscribe to get unlimited access and read as many books as you like.
Download or Read online Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence Shimp eBook includes PDF, ePub, Mobi and Kindle version. Please subscribe to get unlimited access and read as many books as you like.