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'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.
Download or Read online Hospitality Marketing Management by Robert D. Reid eBook includes PDF, ePub, Mobi and Kindle version. Please subscribe to get unlimited access and read as many books as you like.
Download or Read online Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence Shimp eBook includes PDF, ePub, Mobi and Kindle version. Please subscribe to get unlimited access and read as many books as you like.