Marketing

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Book Title : Principles of Marketing
Author : Philip Kotler
Editor : Pearson Education
Release Date : 2010
Pages : 637
ISBN : 0137006691
Available Language : English, Spanish, And French
Format Available : PDF, ePUB, Mobi
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Description:

'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.

Principles Of Marketing

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