Marketing The Core

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Book Title : Marketing
Author : Roger A. Kerin
Editor : McGraw Hill Professional
Release Date : 2004
Pages : 405
ISBN : 0072547030
Available Language : English, Spanish, And French
Format Available : PDF, ePUB, Mobi
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Description:

MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Marketing

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Exam Prep For Marketing The Core

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Marketing The Core

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Marketing The Core

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