Hospitality Marketing Management

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Book Title : Hospitality Marketing Management
Author : Robert D. Reid
Editor : John Wiley and Sons
Release Date : 2009-02-09
Pages : 672
ISBN : 9780470088586
Available Language : English, Spanish, And French
Format Available : PDF, ePUB, Mobi
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Description:

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

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