Designing Brand Identity

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Book Title : Designing Brand Identity
Author : Alina Wheeler
Editor : Wiley
Release Date : 2010-02-12
Pages : 320
ISBN : 9780470639382
Available Language : English, Spanish, And French
Format Available : PDF, ePUB, Mobi
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Description:

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts

Designing Brand Identity

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