Crossing The Chasm

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Book Title : Crossing the Chasm
Author : Geoffrey A. Moore
Editor : Harper Collins
Release Date : 2009-03-17
Pages : 256
ISBN : 9780061795862
Available Language : English, Spanish, And French
Format Available : PDF, ePUB, Mobi
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Description:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Crossing The Chasm

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