Business Driven Research Development

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Book Title : Business Driven Research Development
Author : A. Ganguly
Editor : Springer
Release Date : 1999-06-18
Pages : 202
ISBN : 9781403915955
Available Language : English, Spanish, And French
Format Available : PDF, ePUB, Mobi
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Description:

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

Business Driven Research Development

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